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Case Study

STL Metro App

Transformed the St.Louis MetroLink system so users can navigate the city with increased efficiency.

Screen

1

Welcome to

Let’s take you on a ride around St.Louis. You ready?

Let’s Link

Screen

4

Home

Routes

Trips

Tickets

Account

Nearest Stop

Clayton


Arrives in:


4:56

2.5 miles from stop

Coming From:

Webster Groves

Heading to:

St.Charles

Directions

Nearby Stops

See all

Downtown STL

Screen

3

Clayton Bus Stop

Home

Routes

Trips

Tickets

Account

Hang a right in 5 ft

Go straight for 20 ft

Proceed to Clarkson Rd 2 mins

Turn left on Broadway 3 Mins

Board Clayton Bus 5 Mins

Screen

2

Home

Routes

Trips

Tickets

Account

30 MLK

N Brentwood

8:45 am

Crowded

Chesterfield

Town and Country

New Ballas

Lindbergh

N Brentwood

6:15 am

6:30 am

7:45 am

8:15 am

8:45 am

How can I redesign the metro system in STL so it is more accessible, functional, and convenient?

How can I redesign the metro system in STL so it is more accessible, functional, and convenient?

How can I redesign the metro system in STL so it is more accessible, functional, and convenient?

How can I redesign the metro system in STL so it is more accessible, functional, and convenient?

Overview

Overview

The Problem

Create an improved digital experience for the St.Louis metro system in order to promote the use of public transit in the city.

The solution

A St. Louis-based app that offers comprehensive features, including tracking the MetroLink, buying tickets, and keeping tabs on schedules, all conveniently located in a single platform.

Competitive Reviews

User research

User Personas

Journey mapping

Wireframing

Prototyping

User testing

My Process

Competitive Reviews

User research

User Personas

Journey mapping

Wireframing

Prototyping

User testing

Research Insights

Research Insights

Research Insights

Convenience

Convenience

Users experience frustration and reduced engagement with the app when they are required to book trips using multiple applications.


Users experience frustration and reduced engagement with the app when they are required to book trips using multiple applications.


Engagement

Engagement

The absence of a current STL MetroLink app contributes to decreased user engagement with the existing metro system.


The absence of a current STL MetroLink app contributes to decreased user engagement with the existing metro system.


UIUX

UIUX

Outdated features in the current metro system are leading to reduced user utilization and engagement, lacking modern functionalities.

Outdated features in the current metro system are leading to reduced user utilization and engagement, lacking modern functionalities.

Personas

Personas

Background

Core Needs

Convenient access to the metro system.

Timetable integration.

Constant and reliable up dates on the metro system.

Frustrations

No current app for STL metro system.

Have to book trips on a website.

Goals

Access to an app that can keep up with her.

Stress free transportation.

Between school, work and her social life, Joell is always on the go. Living in the city has its perks but transportation can be challenging. It would be a lot less stressful if Joell could go to all the places she needed to go without having to worry about gas, parking, etc. She’s young, vivacious and wants to revel in all the city has to offer.

I need an app that will easily let me access a current metro link schedule, otherwise, what’s the point?

Joell Williams

Law Student

Age: 26

Ethnicity: African American

Location: St. Louis City

Background

Core Needs

Convenient access to the metro system.

Timetable integration.

Constant and reliable up dates on the metro system.

Frustrations

No current app for STL metro system.

Have to book trips on a website.

Goals

Access to an app that can keep up with her.

Stress free transportation.

Between school, work and her social life, Joell is always on the go. Living in the city has its perks but transportation can be challenging. It would be a lot less stressful if Joell could go to all the places she needed to go without having to worry about gas, parking, etc. She’s young, vivacious and wants to revel in all the city has to offer.

I need an app that will easily let me access a current metro link schedule, otherwise, what’s the point?

Joell Williams

Law Student

Age: 26

Ethnicity: African American

Location: St.Louis City

Nick Lewis

Business Manager

Age: 34

Ethnicity: Caucasian

Location: Metropolitan St. Louis

Background

Core Needs

A digital product that gives access to STL metro system.

Reliable access to the metro system.

A product that meets all of his needs in one place.

Frustrations

No current app for STL metro system.

No way to accurately check metro schedule.

Goals

To see more of STL

Save money

Utilize Public Transportation

Nick lives in St. Louis County and desperately needs the ease of reliable form of transportation. Seeing as he just got a new job downtown, he would hate to have to waste hundreds of dollars of gas to get to his new job. Outside of work, Nick would love to have a transportation system that would allow him to see more of the city easily.

If I had better access to the STL Metro system, that would be a game changer! I would take it to work everyday!

Nick Lewis

Business Manager

Age: 34

Ethnicity: Caucasian

Location: Metropolitan St.Louis

Background

Core Needs

A digital product that gives access to STL metro system.

Reliable access to the metro system.

A product that meets all of his needs in one place.

Frustrations

No current app for STL metro system.

No way to accurately check metro schedule.

Goals

To see more of STL

Save money

Utilize Public Transportation

Nick lives in St.Louis County and desperately needs the ease of reliable form of transportation. Seeing as he just got a new job downtown, he would hate to have to waste hundreds of dollars of gas to get to his new job. Outside of work, Nick would love to have a transportation system that would allow him to see more of the city easily.

If I had better access to the STL Metro system, that would be a game changer! I would take it to work everyday!

Usability Insights

Usability Insights

Usability Insights

Metro Routes

Metro Routes

Users faced challenges in accessing specific route information because of the absence of a clear Call to Action (CTA).

Users faced challenges in accessing specific route information because of the absence of a clear Call to Action (CTA).

Pain Points

Pain Points

Users experienced uncertainty regarding the acceptance of their purchase because they received no confirmation.

Users experienced uncertainty regarding the acceptance of their purchase because they received no confirmation.

Challenges

Challenges

Users encountered difficulties accessing the barcode for their tickets due to there being no indicator of said option.

Users encountered difficulties accessing the barcode for their tickets due to there being no indicator of said option.

Background

Core Needs

Convenient access to the metro system.

Timetable integration.

Constant and reliable up dates on the metro system.

Frustrations

No current app for STL metro system.

Have to book trips on a website.

Goals

Access to an app that can keep up with her.

Stress free transportation.

Between school, work and her social life, Joell is always on the go. Living in the city has its perks but transportation can be challenging. It would be a lot less stressful if Joell could go to all the places she needed to go without having to worry about gas, parking, etc. She’s young, vivacious and wants to revel in all the city has to offer.

I need an app that will easily let me access a current metro link schedule, otherwise, what’s the point?

Joell Williams

Law Student

Age: 26

Ethnicity: African American

Location: St.Louis City

Background

Core Needs

Convenient access to the metro system.

Timetable integration.

Constant and reliable up dates on the metro system.

Frustrations

No current app for STL metro system.

Have to book trips on a website.

Goals

Access to an app that can keep up with her.

Stress free transportation.

Between school, work and her social life, Joell is always on the go. Living in the city has its perks but transportation can be challenging. It would be a lot less stressful if Joell could go to all the places she needed to go without having to worry about gas, parking, etc. She’s young, vivacious and wants to revel in all the city has to offer.

I need an app that will easily let me access a current metro link schedule, otherwise, what’s the point?

Joell Williams

Law Student

Age: 26

Ethnicity: African American

Location: St.Louis City

Nick Lewis

Business Manager

Age: 34

Ethnicity: Caucasian

Location: Metropolitan St.Louis

Background

Core Needs

A digital product that gives access to STL metro system.

Reliable access to the metro system.

A product that meets all of his needs in one place.

Frustrations

No current app for STL metro system.

No way to accurately check metro schedule.

Goals

To see more of STL

Save money

Utilize Public Transportation

Nick lives in St.Louis County and desperately needs the ease of reliable form of transportation. Seeing as he just got a new job downtown, he would hate to have to waste hundreds of dollars of gas to get to his new job. Outside of work, Nick would love to have a transportation system that would allow him to see more of the city easily.

If I had better access to the STL Metro system, that would be a game changer! I would take it to work everyday!

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Aesthetics

Aesthetics

Primary

#9747ff

Base

#C4CDD6

Dark Grey

#525658

Light Grey

#C4CDD6

Text

#FFFFFF

Pink Accent

#F00071

Blue Accent

#0476F2

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Bold

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Semi Bold

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Aa

Primary

#9747ff

Base

#C4CDD6

Dark Grey

#525658

Light Grey

#C4CDD6

Text

#FFFFFF

Pink Accent

#F00071

Blue Accent

#0476F2

Aesthetics

Poppins

Bold

Aa

Poppins

Semi Bold

Aa

Poppins

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Aa

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Sitemap

Sitemap

Sitemap

Userflow

Userflow

Userflow

Userflow

Dashboard

Routes

Routes 2

Routes 3

Plan Trips

Plan Trips 2

My Tickets

My Tickets

My Tickets

Dashboard

Routes

Routes 2

Routes 3

Plan Trips

Plan Trips 2

My Tickets

My Tickets

My Tickets

Core Features

Core Features

Nick Lewis

Business Manager

Age: 34

Ethnicity: Caucasian

Location: Metropolitan St.Louis

Background

Core Needs

A digital product that gives access to STL metro system.

Reliable access to the metro system.

A product that meets all of his needs in one place.

Frustrations

No current app for STL metro system.

No way to accurately check metro schedule.

Goals

To see more of STL

Save money

Utilize Public Transportation

Nick lives in St.Louis County and desperately needs the ease of reliable form of transportation. Seeing as he just got a new job downtown, he would hate to have to waste hundreds of dollars of gas to get to his new job. Outside of work, Nick would love to have a transportation system that would allow him to see more of the city easily.

If I had better access to the STL Metro system, that would be a game changer! I would take it to work everyday!

Sitemap

Nearby Stops

Nearby Stops

Nearby Stops

Users have the capability to view nearby stops and gauge their proximity to these stops. Additionally, a countdown timer is available to notify them of the metro's impending arrival.

Navigation

Navigation

Navigation

Users can choose to receive detailed, step-by-step directions that will guide them to their preferred nearby stop.

Easy Access

Easy Access

Easy Access

Users can readily distinguish between the available routes for either the bus or the train.

Timetable Integration

Timetable Integration

Timetable Integration

Users benefit from timetable integration, allowing them to conveniently access a comprehensive list of all the stops within a route.

One-Stop Shop

One-Stop Shop

One-Stop Shop

Users have the convenience of searching for their desired stops and purchasing tickets from a single, unified platform.

Scan On the Go

Scan On the Go

Scan On the Go

Users are relieved from the need to print or retain physical ticket stubs; instead, they can readily access and scan their tickets for boarding directly from their apps.

© 2022 Framer, Inc.

© 2022 Framer, Inc.

© 2022 Framer, Inc.